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    EPIC SIMPLICITY.

    The goal is simple: The spectacle must be epic, the inspiration must be unrivaled, the technology must be solid and the experience must be enlightening.

    The LIVE ENVIRONMENT is our response to a paradigm shift that is expanding the role of the creative desinger to explore and embrace new interaction models as the primary driving force in realizing the mutualism of consumer and content. This reengineering towards natural experience in an immersive venue is transforming the industry in ways that many are calling a revolution in visual communication.

     

    "Immersive design is the new multidisciplinary art and science of image-making that's obliterating the boundaries, both traditional and artificial, between film design, interactive gaming, environmental design, architecture, and the fine arts . . . The future is in the eye of immersive designers; visionaries who adapted aviation programs to create modern sculptural architecture; animators who saw in biomechanical engineering the possibility of motion capture; the designers of NASA mission simulations who crossed fields into virtual reality gaming. Today's designer is the master of an endless range of new immersive design technologies." - Alex McDowell

     

    Drawing on the tools, techniques and experience developed while designing some of the most memorable immersive visual effects sequences for Hollywood feature films, the developers at OOOii have implemented the open interface framework in order to bring these technologies to the live environment.

     

    Welcome to the wild west of creative expression,         WELCOME TO OOOii.

    EPIC SIMPLICITY.

    Immersive projects are like three years olds, left alone they most definitely will become lost in the sea of infinite possibility, yet apply some creative discipline and they have the potential to blow your mind.

    THE VERTIBRAE OF OUR CREATIVE DISCIPLINE:

     

    • the pitch
    • If you were wowed . . .
    • relevant technology showcase
    • human - computer interaction analysis
    • meeting of the minds / Cost / Scope / Schedule
    • creative concept presentation
    • production requirements review
    • creative focus and concept approval / signoff
    • needs analysis / venue walkthrough
    • presentation of key talent
    • budget / schedule / permits / signoff
    • assembly of teams
    • final requirements review / signoff
    • design / build / code
    • milestone review / rapid prototype tests / signoff
    • presentation of prototype
    • creative focusing
    • change management
    • final elements creation
    • presentation of final installation / signoff
    • on-site installation
    • A moment of recognition
    • on-site support
    • archiving of critical assets

    EPIC SIMPLICITY.

    Doing donuts in two foot snow is a hell of a lot
    more inspiring when it's not your car.

    Acting as a full service production company for our content, we hope to encourage inspiration. Below is a list of services typical in our project development.

     

    PROJECT EVALUATION

     

    • technology requirements report • cost analysis report • feasibility study

     

    CREATIVE DEVELOPMENT

     

    • brainstorming • research / creative landscape presentation •

    • creative concept design

     

    PRODUCTION MANAGEMENT

     

    • budgeting • scheduling • coordination • permits

     

    ASSET CREATION

     

    • hardware fabrication • software development • animation of cg assets •

    • production of live action assets

     

    PRODUCT INTEGRATION

     

    • installation engineering • integration management • on-site support / operation

     

    All contracts are initiated on a bid / availability basis. Please contact us if you have an exciting project that you feel is ready to come to life.

    EPIC SIMPLICITY.

    If effective visual communication is a relationship . . .

    Think of immersive technology as your social skills.

    The landscape of the live environment is being formed through the level of audience engagement. This landscape can be divided into three core technologies.

     

    IMMERSIVE / An immersive environment deploys a visual spectacle as the primary means of engaging its participants.

     

    Multi-screen Projections • Holographic Content • Non Uniform Surface Projection

    Interactive floors / ceilings / domes

     

    RESPONSIVE / A responsive environment utilizes the passive and/or active engagement of its participants to deliver its message / experience

     

    Face Tracking • Reactive Content • Physics-based Content

     

    INTELLIGENT / An intelligent environment relies on developing an active and/or passive relationship with its participants, controlled by an open interface engine, in order to deliver its message / experience.

     

    Multi-touch Surfaces, Gesture-based Interaction, Device Recognition / Communication

     

    We have adopted these interaction models to act as broad guides for your initial project conception. In practice, an in-depth evaluation of the human / computer relationship is an integral part of our strategic design process, work which we feel is paramount to any successful live environment.