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06.21.2002
First introduced in cockpit heads up displays, head / eye tracking enables content to be presented as though it were naturally part of the participants surroundings and is quite an effective technique for increasing cognitive immersion. Projecting onto translucent surfaces enables a mixed reality experience where both the natural environment and the digital content appear in the same space. This technique will soon be deployed on a wide basis, as your cell phone / mobile device will be able to track itself in any environment giving it the ability to deliver mixed reality content.
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For the past decade when Hollywood directors like STEVEN SPIELBERG, JJ ABRAMS, MICHAEL BAY, and TONY SCOTT have dreamed of the future, they have turned to us to build it. From the gesture based interfaces in Minority Report to the immersive technologies in The Island, from the power walls of Déjà Vu to the 360 projections in the new Star Trek, we bring custom large-scale immersive environments to life.
OOOii’s FOUNDING PRINCIPLE IS TO EMPOWER OUR CLIENTS WITH THE ABILITY TO USE TECHNOLOGY AS A MAJOR TOOL IN THEIR CREATIVE ARSENALS.
