04.03.2009
Imagine a car race through the streets of Los Angeles where the directions of the course are set dynamically through an on-board GPS. Director, Justin Lin, asked us to design a virtual GPS that both communicated this story line while projecting the audience into this world and onto the streets maintaining the aggressive visual aesthetic of an epic car chase sequence. By interlacing the virtual architecture with nested code structures, we were able to develop a city that dynamically reacted to the cars as they raced through the virtual landscape. By allowing the code to drive these complex interactions, we were able to spend more time designing the camera moves necessary to elevate the already aggressive sequence.
11.22.2006
Tony Scott asked us to design a wall on which all of the surveillance feeds from an entire city could be arranged and managed on one surface. Our design involved creating a video matrix that categorized, tagged and sorted the media in real-time based on various input criteria. The idea was to allow an individual, acting as a composer, to paint the surface with video elements of varying size, orientation, placement and subject matter. The composer would be able to intuitively resize and rearrange individual elements in real-time and the system would adjust surrounding media accordingly.
06.21.2002
Alex McDowell and the team from Three Ring Circus designed this memorable immersive environment in which an individual's identity is scanned and the surrounding content responds by personalizing its message. The intrusive nature of the technology was emphasized in order to serve the film's narrative. Similar immersive technologies are being developed to not only identify the participant but to track their eyes/heads, which will enable them to feel as though they coexist within the 3D content. The goal of immersive technology is to extract information from the physical world and to utilize this information in order to present its content in a way that is most real world intuitive / useful to the participant.