OOOii [OPEN INTERFACE]

04.03.2009

Imagine a car race through the streets of Los Angeles where the directions of the course are set dynamically through an on-board GPS. Director, Justin Lin, asked us to design a virtual GPS that both communicated this story line while projecting the audience into this world and onto the streets maintaining the aggressive visual aesthetic of an epic car chase sequence. By interlacing the virtual architecture with nested code structures, we were able to develop a city that dynamically reacted to the cars as they raced through the virtual landscape. By allowing the code to drive these complex interactions, we were able to spend more time designing the camera moves necessary to elevate the already aggressive sequence.

11.22.2006

Tony Scott asked us to design a wall on which all of the surveillance feeds from an entire city could be arranged and managed on one surface. Our design involved creating a video matrix that categorized, tagged and sorted the media in real-time based on various input criteria. The idea was to allow an individual, acting as a composer, to paint the surface with video elements of varying size, orientation, placement and subject matter. The composer would be able to intuitively resize and rearrange individual elements in real-time and the system would adjust surrounding media accordingly.

06.21.2002

Alex McDowell and the team from Three Ring Circus designed this memorable immersive environment in which an individual's identity is scanned and the surrounding content responds by personalizing its message. The intrusive nature of the technology was emphasized in order to serve the film's narrative. Similar immersive technologies are being developed to not only identify the participant but to track their eyes/heads, which will enable them to feel as though they coexist within the 3D content. The goal of immersive technology is to extract information from the physical world and to utilize this information in order to present its content in a way that is most real world intuitive / useful to the participant.

06.21.2002

By combining the tactile familiarity of traditional media with the power of remote serving of content, this newspaper brings a costless value added experience to its audience. Companies like E-Ink and Amazon’s Kindle understand that the key to any successful adoption of a new technology is to ground it in the familiar. Although small in size, E-Ink technology is hitting the market and has great potential in expanding the display marketplace. Other flexible display materials are also starting to appear enabling non-traditional form factors.

06.21.2002

When envisioning the year 2050, Steven Spielberg asked our designers to imagine a world where technology permeates all aspect of our lives in a way that both celebrates the feats of human innovation while at the same time incorporates the flaws of real world imperfection. The result introduced a world where computers and humans interact in meaningful ways each taking on tasks best suited to their abilities; gesture based interaction, massive live dataset visualizations, head tracking for immersive perception, environment initiated / controlled content, remotely served media onto non-traditional surfaces, computer assisted expert systems.