OOOii [OPEN INTERFACE] » Events

Gucci Milan Store Opening

OOOii — Mon, 26 Sep 2011 00:26:14 +0000

Gucci recently launched its Gucci Immersive Retail Experience initiative that will see interactive digital signage systems deployed progressively to Gucci’s flagship stores around the world over the next two years. The Immersive Retail Experience initiative went live for the first time in Gucci’s flagship store on Sept. 21, the first day of Milan Fashion Week and the day when Gucci Creative Director Frida Giannini presented her Spring/Summer 2012 women’s collection.

The OOOii Real Time servers that have been developed to drive all of the displays have been designed to be massively scalable to allow for immersive experiences throughout the store. The technologies that are being installed not only allow ultra-high resolution 4k and 5k imagery to be displayed across the numerous high-resolution Planar displays, but in a second phase will also give a customer the ability to interact with the content in intuitive ways.

Adobe Usergroup 2010

elizabeth — Thu, 18 Nov 2010 00:22:04 +0000

Adobe User Group XL is an initiative of the Association Adobe User Group Netherlands. Adobe User Group Netherlands The Netherlands is an Adobe User Group community of more than 3,800 creative professionals, all members of the association. The aim of the association is to share knowledge, inspiration and networking. The community is completely independent, with the help of sponsors. There are six to eight meetings per year of data. Becoming a member is free and gives access to the regular meetings, held in the Silent warehouse.

This XL event will bring some great national and international speakers to the stage; Dave August of OOOii will talk about his use of Flash in JJ Abram’s Star Trek, as well as his creative input to movies such as Fast & Furious. Tobias Mannewitz of Karakter will be there and with work on projects for Spellbound, EA Games and SCEE this promises to be a session not to miss! Anita and Geoff from Champagne Valentine will amongst other great things talk about an interactive music video they created for Placebo. Adobe will give you insights in their products and tooling with such international renowned speakers / evangelists as Serge Jespers, Jason Levine and Paul Burnett. If that’s not enough, Niko Stumpo of Hanazuki will be talking about the studio’s new work together with Mark Barzinski of Barzinski and Jean Jean. Dirk Groten of Layar fame will be talking about the Layar platform, something I’m looking forward to find out more about. Last but hopefully not least, I was honored to get an invitation to speak, and I will be talking about my latest forays into realtime flash.

Cannes International Festival

elizabeth — Wed, 07 Jul 2010 23:30:39 +0000

The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 24,000 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.

The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 90 countries attend seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders such as Sir Martin Sorrell, Bob Greenberg, Maurice Lévy, David Droga, Mark Tutssel and Tham Khai Meng, as well as people like Mark Zuckerberg, Ben Stiller, Yoko Ono, Kofi Annan, Steve Ballmer, Biz Stone and Bob Geldof.

The networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

ISMAR 2009

OOOii — Tue, 27 Oct 2009 19:26:13 +0000

ISMAR (International Symposium on Mixed and Augmented Reality) is the premier international meeting place for the Mixed and Augmented Reality research community, which is now celebrating its 10th aniversary. This year, Kent Demaine was asked to speak on behalf of OOOii on our approach to next generation content in the VR/AR space. The challenging nature of this new evolving space has led OOOii to structure the company as a hybrid of VFX, VR, Interactive, and Gaming companies. This methodology allows us to build content created with emerging technology while maintaining aesthetic quality and user experience. This discussion went into the different advantages and lessons learned by these industries, which can now be applied to creating this new category of content.

The presentation was well received by many leading members of the community and was listed as a highlight of the conference at GamesAlfresco.com

5D CONFERENCE

OOOii — Tue, 16 Sep 2008 19:28:50 +0000

THE FUTURE OF IMMERSIVE DESIGN

OOOii has been selected to showcase its technologies at the upcoming immersive conference. A groundbreaking international conference, 5D: The Future of Immersive Design explores the profound impact of rapidly changing technologies in design for narrative media — film and television, game design, animation, interactive media, architecture and environment — for artists, designers, scholars, educators, and students. The event, already stirring great interest, will be attended by over 500 award-winning production designers and art directors, visual and digital artists, designers, architects, animators, as well as leading academics in these fields and their students: the future of the industry. GET IMMERSED!!

DGA DIGITAL DAYS

OOOii — Mon, 04 Aug 2008 19:31:00 +0000

FUTURE ARCHITECT

As a means of introducing the members of the Directors Guild to immersive technologies, the designers at OOOii developed a multi-touch table that would head track the viewer allowing full 3D interaction with the holographic content. The intent was to utilize multiple immersive technologies simultaneously to create an experience in which the technology becomes transparent and intuition governs exploration, a recurring theme in most successful immersive design.