09.25.2011
Gucci recently launched its Gucci Immersive Retail Experience initiative that will see interactive digital signage systems deployed progressively to Gucci's flagship stores around the world over the next two years. The Immersive Retail Experience initiative went live for the first time in Gucci's flagship store on Sept. 21, the first day of Milan Fashion Week and the day when Gucci Creative Director Frida Giannini presented her Spring/Summer 2012 women's collection.
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04.02.2009
Production Designer Scott Chambliss wanted us to design the technology into an environment where all surfaces were prospective interaction points and the technology was truly ubiquitous across the entire bridge. In order to achieve this free form movement of data that both Scott and JJ envisioned, we had to design an architecture that utilized many computers, dynamic content rendering and broadcasted meta data to create what appears to be a contiguous world into which all of the screens act as windows. This type of custom design is required for us to continually advance the on screen aesthetic giving the audiences that glimpse into the future that is both intriguing and exciting.
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For the past decade when Hollywood directors like STEVEN SPIELBERG, JJ ABRAMS, MICHAEL BAY, and TONY SCOTT have dreamed of the future, they have turned to us to build it. From the gesture based interfaces in Minority Report to the immersive technologies in The Island, from the power walls of Déjà Vu to the 360 projections in the new Star Trek, we bring custom large-scale immersive environments to life.
OOOii’s FOUNDING PRINCIPLE IS TO EMPOWER OUR CLIENTS WITH THE ABILITY TO USE TECHNOLOGY AS A MAJOR TOOL IN THEIR CREATIVE ARSENALS.
